There Are Many Ways to Promote a Blog Post
One thing that a blogger usually wants for their site above all else is for their content to be seen. Whether you are a professional, novice, just starting out, writing an online diary, or using blogging as a marketing tool for business most bloggers want eyeballs on their work. It’s validation of their views and can feel really great if someone replies with “I totally agree with you.” Score!
There are a lot of ways to go about this. From social media, to newsletters to web forums, linking (internally & externally), speaking about it (word of mouth), to advertising. On occasion the promotion work can exceed the time you put into the post. Hopefully you have priorities and boundaries set so that doesn’t happen very often, but it can take quite a bit of work to get your stuff out there sometimes.
In this post I’ll go over some of the ways I promoted the post “Backup Hardware; What Should I Use?”. I’ll also run through a few additional ways that you can promote your post that are equally valid, but didn’t use this time. Shall we?
…but I Don’t Want to Use Social Media!
Lets face it, one of the easiest and fastest ways to get your content out in front of people is by using Social Media. You know what I mean. The Facebooks and Twitters, Google+s and Pinterests, Tumblers and all the others. If you’ve taken the time to cultivate a reasonably large follower count on these networks, you have a great resource for making something become widely disseminated. If your friends share the post with theirs, you have the potential to reach a lot of people. See how I used each of the more popular ones below.
- Twitter – Several posts scheduled ahead of time over a period of several days and at different times of the day asking simple questions like “Have you ever lost pictures before?” or “The most important thing you can do today” and then linking to the post.
- Facebook & Google+ – Since you can create much longer entries along with other media like pictures in Facebook & Google+, there is presented a greater opportunity to show a reader why they would want to click through and read your post. You could even insert the entire post with links back to the site for additional relevant data. Also the robust commenting and notification systems built into these sites can facilitate questions, comments and opinions that are highly relevant to you and your readers. I spread out a few entries the day the post is released and then one a few days later that will either address a question or bring forward another relevant point.
- Pinterest – While this is a relative newcomer to the social media scene a lot of bloggers and site owners are getting a great bump in traffic from this image sharing site. This can give you a boost if images are relevant to your site. Even if they’re not I always recommend including a picture or two with your post. It helps to draw the reader’s eye and makes it more interesting for people to share on sites like this. I generally will pin my picture / post and then add a few interesting words in the description. I also allow the site to cross-post the pin to Facebook and Twitter, where it can pick up a few people that may not have seen it the first time.
Promote On Your Own Site
There are a few good ways that you can promote your blog posts on your own site:
- Best Of or Latest Posts Lists – Many site owners create a list somewhere on their site of their latest posts and some use a tabbed control in the sidebar to also show a “Best Of” or “Hottest Posts” list. This is a good way to show people what you’ve previously done and can surface content that is buried within your site.
- Follow Up Posts – Sometimes a good way to draw and keep a reader’s attention is to follow-up or create a series of posts, each of which builds on the others. If you let it be known that your post is one of these, it can draw a reader back to your site in the future for that ever elusive returning eyeball. This post itself is part of a series as well as the Backup post I referenced earlier. I really like this technique myself and use it often, as you can see.
Promote On Other’s Sites
Your own site isn’t the only fish in the sea. There’s a big ‘ol Internet out there just teeming with people wanting good content for their sites. Why not:
- Request a Link From Another Blogger – If you think that the content of your post will help a blogger’s readers, go ahead and ask if they could link to you. All they can say is no and you never know, they might say yes.
- Post On Other Site’s Comments and Forums – This can be a bit tricky as you don’t want to seem spammy but if there is a site that you frequent, preferably one that you already contribute to, and your comment / link will help someone and is highly relevant, put it up. Most site owners love to see that their community is interacting and helping each other, and you have great and helpful content right? So do what comes naturally and help someone. This also works well in Facebook groups as I’m a member of several Mastermind Groups within Facebook and we post stuff and help each other all the time.
Here are a few additional ways that you can get the word out about your post:
- Newsletters – If you have a newsletter by all means put out a link to your post in one. You had people subscribe to keep them informed, right? Most site owners with newsletter subscribers have a tendency to underutilize them. Don’t let that be you. I put out updates to my subscribers regularly and add posts to my autoresponder list on a regular basis. Want to sign up for my list? Just fill out the form below, and Thank You in advance!
- Email Signature – Do you send out a lot of email. Add a link to your post in your Email Signature line. No one says you can only link to your site’s homepage. Get relevant with the people you already communicate with.
Some Final Thoughts
The ideas in this post are not mutually exclusive. In other words you can mix and match them with the same post, but I would suggest against using all of them in every post that you put out. You wouldn’t want to wear out all of the tools in your toolbox, and people get desensitized to your efforts if you’re always in their face. Be selective and strategic and it’ll all work out great.
For the record I would say that for the article I’m working with in this post, “Backup Hardware; What Should I Use?”, about 50% of the views have been due to the tasks I referenced in this post. Not a bad result if I say so myself.
What We’ve Been Doing and Where We’re At
Hopefully you’ve been following along as we (you and I) explore day-by-day how to build and spark new life into your blog. We’ve been doing this by reviewing the ebook course 31 Days to Build A Better Blog by Darren Rowse of Problogger (which I highly recommend).
So far we’ve spoken about creating an elevator pitch and tagline for your blog, and creating a list post and exploring why they work. If you want to follow along you can get a copy of Darren’s ebook here. It has much more information than I can put into a blog post about my discoveries and challenges building the blog. Stay tuned for the next one where we analyze a top blog in the niche.
P.S. If you would like to read the previous article in the series click here.
Disclosure: Some of the above links are affiliate links for products that will earn me a commission if you purchase through them. If you do I am extremely grateful and please contact me if you have any questions about any of the products or services.